The CBD industry has grown at a staggering rate. In fact, a study by Grandview Research projects the global market for cbd to swell by 22.2% between 2019 and 2025.
To capitalize on this growth, your brand needs to be able to deliver an online shopping experience that is as smooth and seamless as possible. From SEO-optimized content to keyword research and high-quality images, the right digital infrastructure will play a big role in establishing your business within a competitive market.
Buyers are savvier than ever and it is crucial to establish your brand as one that consumers can trust. Be sure to build a comprehensive compliance plan and make it a point to keep up with any changes in laws surrounding CBD. Also, consider partnering with celebrities and other public figures who share your brand values to promote your products. However, be careful not to make any health claims in your paid social media ads or on product labels. Any false statements could put you at risk for account suspension or even a ban.
Another consideration for businesses looking to sell cbd online is the need to obtain certain licenses. While the exact requirements vary by state, most require a regular business license and a reseller license (if you plan to buy CBD from wholesalers). You may also need to register your company with the local authorities to ensure your products are tax compliant. Finally, CBD sellers are often considered a high-risk business and are therefore excluded by many payment processors. To avoid these issues, CBD businesses should look for a payment gateway that is specialized in processing high-risk transactions. cbd online